To promote the campaign, Outshine has partnered with NBA Star and Outshine fan Duncan Robinson. Duncan Robinson has been promoting the campaign on his social communities across Instagram, Twitter, and TikTok, encouraging fans to “share the joy of fruit.” Fans can participate by nominating friends and using the hashtag #OutshineSpreadsJoy, and by tagging @OutshineSnacks. 100 nominated individuals will be randomly selected by Outshine to receive a real fruit tree seed to plant in their backyard or local community.
Image Credit: Outshine
[…] Source: https://plentyus.com/uplifting-reforestation-campaigns-joy-shine-through/ […]