Change-Making Bodycare Stores : The Body Shop’s Workshop
The Body Shop's Workshop concept is a new destination for changemakers that channels the retailer's activist roots. There are four of these concept store locations across Canada from The Body Shop and each one is about inspiring and equipping the next generation of change-makers.
The Oshawa Centre store opening coincides with the recent relaunch of The Body Shop's best-selling Vitamin C skincare range with new and improved concentrations of up to 10% and at least 90% ingredients of natural origin, including Amazonian camu camu berry extract and bakuchiol. Each store was created to reflect the local community and in Oshawa, The Body Shop partnered with Chrrie, a young local multimedia artist and environmental activist, to create a window mural inspired by the brand's ‘Be Seen. Be Heard.' activism campaign.
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