The campaign includes a series of short public service announcements designed to help people recognize the warning signs of domestic abuse. According to the Centre, a workplace survey of 8,000 Canadians found that one in three people has experienced domestic violence in their lifetime.
The Centre's academic director, Peter Jaffe, emphasized the importance of talking with suspected abusers and encouraging them to seek help. The campaign aims to encourage open and respectful conversations about the sensitive subject of abuse and to highlight the fact that domestic violence impacts everyone in society.
Image Credit: Western University