Upcycled Volleyball Trophies



Volleyball World, an innovative partnership between the Federation Internationale de Volleyball (FIVB) and CVC Capital Partners, used the occasion of the finals of the 2022 Beach Pro Tour in Qatar to unveil a unique volleyball trophy that wasn't made out of standard materials like gold or silver, but was instead crafted out of plastic sourced from the very beaches on which the sport is played.

Created as part of a campaign spearheaded by Ogilvy Amsterdam, this volleyball trophy doesn't merely denote sporting excellence but also acts as a powerful driver of the message to protect the world's oceans and beaches from the scourge of plastic waste. The creation of the trophy is coupled with an ad campaign that speaks to the importance of removing plastic from beaches and oceans, whilst also showcasing how the trophies were created.

The design of the trophy is inspired by the flowing dynamism of volleyball interspersed with hints of movement akin to ocean waves. It was designed by none other than The New Raw, a company with noted expertise in turning plastic waste into beautiful and utilitarian products.

Image Credit: Ogilvy Amsterdam / Volleyball World



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