“Making a puffer for the summer is an external expression of how refreshing and cool it feels to drink a Tiger. I started with the feeling of opening an ice-cold can of beer, and playing with the colours of the brand, before imbuing the aesthetics of the puffer with a new function,” said Izzy Du.
The jacket was crafted within Japan's esteemed Whatever Co. studio, and features a waterproof pocket for beer, tiger fangs, a battery pack, tiger ears, a detachable hood, and a beer-powered cooling system. The ‘Tiger Summer Puffer' will debut during Paris Fashion Week.
Image Credit: Tiger Beer