The Barbie Dream Gap Project is a not-for-profit initiative that aims to support young women, particularly those between the ages of five and 18, in building confidence in themselves and their abilities. The project's page on Mattel's website states: “Research shows that starting at age five, many girls begin to develop self-limiting beliefs and think they're not as smart and capable as boys,” leading to the creation of this project to address this issue.
The limited-edition Maserati Grecale comes adorned in a metallic pink colorway with bright yellow trims around accent pieces on the car, such as the front bumper, grille, hood, and side panels. The vehicle features Barbie branding on either side. The vehicle's price is set at $330,000 USD, 10% of which will be donated to the Dream Gap Project.
Image Credit: Maserati, Mattel