There was a period in our lives, my brother Joe and I, when every other Saturday we’d stay the night with our dad. It was from when I was about 6 or 7, I think, so Joe, 8 or 9, until our father-son sleepovers became too absurd to countenance. He […]
Category: Marketing
Facebook has TRUST ratings for users – but it won’t tell you your score
Facebook has TRUST ratings for users – but it won’t tell you your score Facebook has TRUST ratings for users – but it won’t tell you your score The social network is predicting your trustworthiness in a bid to fight fake news By Sean Keach, Digital Technology and Science Editor […]
How to Use the WordPress WYSIWYG Toolbar to Format Your Blog Posts Like a Pro
Are you using WordPress’ formatting features to their fullest? I expect you already know the basics of formatting your blog posts to make them more readable. (If you’re just getting started, you might want to check out 4 WordPress Formatting Tips to Make Your Posts More Readable for an overview of […]
Ecommerce SEO for Intermediates: How to Break Through $1 Million in Organic Sales
So you’ve been promoting and selling goods and services through your e-commerce store for quite some time — with little to no results. Maybe you’re not getting as much traffic as you’d like. Or maybe you are getting traffic but without any sales. And when that happens, the dream of reaching […]
How to Diagnose SEO Traffic Drops: 11 Questions to Answer
Posted by Daniel_Marks Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found helpful when doing so. Is it just normal noise? Before you sound the alarm and […]
3 Creative Ways to Give Your Content Efforts a Boost – Whiteboard Friday
Posted by randfish We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand […]
ROPO: 2018’s Most Important Multichannel Digital Marketing Report
Posted by RobBeirne Digital marketers have always had one drum they loudly beat in front of traditional advertising channels: “We can measure what we do better than you.” Now, we weren’t embellishing the truth or anything — we can measure digital advertising performance at a much more granular level than […]
Knowledge Graph Eats Featured Snippets, Jumps +30%
Posted by Dr-Pete Over the past two years, we’ve seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other […]
How to Measure Individual Link and CTA Clicks On Each of Your Blog Posts
Everyone wants to build a high-converting CTA for their website that makes them tons of money. But the reality is that while a single element of your site may be the focal point, it’s not the only part that leads visitors to make a purchase. Often, a visitor will come to your […]
Case Study: The 30-Minute Habit That Transformed Kelly’s Blog
Today on the blog we have a case study from one of our readers. Or rather one of our podcast listeners, as it was a tip in a particular podcast that spurred on today’s guest author to make some significant changes to her blog over the course of a year. […]
