Every year, thousands of the world's smartest marketers descend on San Diego, California to learn what's new, what's hot, and what's actually working RIGHT NOW in digital marketing at Traffic & Conversion Summit.
Today, we're sharing the top takeaways from Traffic & Conversion Summit 2018 attendees, so you can learn the highlights and actionable marketing strategies of the Summit.
The conference kicked off with this video:
From Mari Smith to Daymond John to our own Ryan Deiss, our speakers dropped some biggies throughout the conference. If you weren't able to attend, check out what you missed. If you were, let's recap!
The Future of Marketing
It's no secret that marketing is changing…fast.
During his Day 2 keynote presentation, Ryan Deiss said a marketer needs several traits to be successful in today's market:
But beyond having these traits, the modern marketer needs to keep the following in mind…
And to really thrive in today's rapidly changing market, the modern marketer needs to focus on the 3 C's:
Conversations
Community
Customers
But don't forget, while tactics and strategies may change, the core tenets of marketing stay the same…
Messenger Marketing
To successfully market to your audience, you'll need to start a conversation with them. Just like you would at a coffee shop. This is conversational marketing.
One way to have that conversation is through messaging bots. And it turns out, messaging is how most consumers prefer to communicate with a brand.
And using messaging will generate conversions.
But remember, bots are for filtering, NOT for closing the sale. Bots are for expediting (NOT replacing) human conversation.
So, what's the best approach for conversational marketing using messaging bots? Here are several resources to get you started or hone your messenger marketing strategy:
Facebook Messenger Ads: How to Use Them in Your Business
Perpetual Traffic Episode 134: How to Follow Facebook Messenger Terms of Service in 2018 [Part 1 of 2]
Perpetual Traffic Episode 135: How to Follow Facebook Messenger Terms of Service in 2018 [Part 2 of 2]
Perpetual Traffic Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers
But above all else, always remember to provide VALUE…
(NOTE: Before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to.)
The Need for Video
And video marketing has become more important than ever for the modern marketer and business.
And if you're looking to get started with video marketing or for some different strategies, here are several resources to get you started:
[Video Marketing] How Should You Deploy Video in Your Marketing Strategy? Find Out From 7 Marketing Experts Now
The Ultimate Guide to Facebook Video Ads
Perpetual Traffic Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
Perpetual Traffic Episode 68: 3 Elements of High-Converting Video Ads [Part 2]
Aducational Video + Remarketing: A Winning Video Ad Formula
Business Growth
And there were no shortages of tips and strategies for growing and scaling your business. From how to approach risk-taking and innovation…
To the steps needed to implement ideas that will grow your business…
(RELATED: A Strategic Plan for Business Implementation: 3 Steps to Getting Business Growth Done)
To remembering creating content isn't enough. You have to create content your audience will engage with…
And to create engaging content, you need to start with an editorial calendar…
(RELATED: Developing a Content Marketing Strategy)
Our Favorites of #TCS2018
Throughout the course of Traffic & Conversion Summit 2018, we asked attendees what their biggest takeaway was. Here are some of our favorites:
We even held a contest asking attendees to share their biggest takeaway in a 30-second video. Jonathan Teixeira took the grand prize of a PlayStation VR, PlayStation 4, and a ticket to Traffic & Conversion Summit 2019!
With Tatiana Buree taking home Apple AirPods and a DigitalMarketer Course of her choice…
And Jessica Utter winning a Google Home Mini and a year subscription to DigitalMarketer Lab…
What's up @DigitalMktr. Really loved the session with Richard Lindner today on the 4 Magic copy components. It's only day one, so I can't wait for more awesome marketing insight! #TCS2018 #digitalmarketer pic.twitter.com/UOSHMkQw35
— A Girl Named Jess (@bex_inez) February 27, 2018
During the closing ceremonies, the video below played. We feel that this video perfectly sums up the Traffic & Conversion Summit 2018 experience:
To everyone who attended Traffic & Conversion Summit, thank you all! Thank you for spending time with us. We hope what you learned will help you double the size of your business and help others do the same!
See you at the next event!
(NOTE: Before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to.)
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